Digital Marketing 2024

Digital marketing is becoming the dominant tool in marketers’ toolboxes. While traditional “out of home” marketing and mass communication is still a large part of a company’s marketing budget, the digital spends are growing rapidly. E-Commerce businesses mostly rely on digital marketing but now most of the traditional companies now also have Chief Digital Officer and digital marketing departments. This is in part due to the fact that digital marketing presents the opportunity to track the ROI on every dollar spent. As such, it is critical that experts in digital marketing build both sound marketing and creativity skills, as well as significant skills in data analysis. Contents: Day 1 - Digital Marketing Strategy Formation - Digital Marketing Framework - Customer Journey - Multi-Sided Platforms & Social Media - Outbound Marketing - Multichannel Attribution Day 2 - Display Advertisement - Ad tracking - Running Social Media Ads on Google, Facebook & Instagram